Starting today, I’ll be offering some tidbits and info about growing your business. The first topic up is on how to write a good press release. I hope some of you will find it beneficial and will give you the push you need to toot your horns a little! Toot! Toot!
A Press Release should include your company’s name, your name as the contact person, address, telephone number, website and email address. It should be typed or printed with a good quality printer and double-spaced. A press release shouldn’t be written like advertising copy as filling it with fluff or unnecessary information will make it difficult to get your real message across.
The headline should get the point of the release across in a direct manner and stand out from the body copy. It must summarize the whole release and be attention-grabbing. Your lead paragraph should get right to the point and answer the five important questons: Who, What, When, Where and Why in a brief and interesting way.
Editors appreciate getting to the facts asap, so write your press release as clearly and consisely as possible. The rest of your information belongs in the remainder of your press release. So, you’re putting your most important info at the top and the rest tapers down. Sometimes only the first paragraph will make it into print, so get your important info in there! If there’s not room for the entire piece, it’s the bottom that will be cut. When the body of your press release is finished, use ### at the bottom to signify the end of the release. if you want more get detail about How To Write A Press Releaseyou can visit rapidpressrelease.com they will give you detail


Wed, Oct 22, 2008
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